Straight Answers About Search

Guides for business owners on getting found in Google, Google Maps and AI tools, written by the people who do the work.

Featured guide

Why Your Business Is Not Showing Up on Google (And How to Fix It)

Not on Google or Google Maps? The reasons, in the order to check them, and what fixes each one.

Featured guide

Everything that gets a local business into the map and nearby searches, in the order to do it.

Featured guide

What to ask, the warning signs Google itself lists, and how to compare proposals before you sign anything.

Hiring an SEO

When SEO is worth it for a small business, when it isn't, what it costs and how long it takes.

May 13, 2026

Industries

Where a firm's clients come from, what each channel does, and how to decide where to spend first.

April 27, 2026

Industries

Where agents' leads come from, which ones you own, and a 90-day plan to build more of them.

April 22, 2026

Industries

How accounting firms grow past referrals, what to build, and the rules that shape CPA marketing.

April 22, 2026

AI Search

What Google's AI Overviews are, what they draw on, and what a local business can actually do to be named in one.

April 13, 2026

Local SEO

How to edit your profile, what happens after you save, and the changes worth making first.

April 1, 2026

AI Search

How ChatGPT, Perplexity and the other AI tools find local businesses, and what to fix so they can find yours.

March 27, 2026

AI Search

SEO gets you into Google's results. GEO gets you named in the answers AI tools write. How they differ, where the work overlaps, and where to start.

March 19, 2026